Rubidia is a consulting company headquartered in Zug, Switzerland.

Rubidia GmbH is a consulting company headquartered in Zug, Switzerland. The company name is inspired by the chemical element Rubidium, which lends the company logo its color. The owner, Isabelle Welton, was born and raised in Switzerland. She earned a law degree from Zurich University and completed several leadership programs at universities in the US and Australia. Today, she’s primarily interested in working at the intersection of HR and Communications. He has over 25 years of leadership experience in Financial Services and IT. She started her career at Citibank in Tokyo, and later spent more than 10 years at IBM where she was Country General Manager of Switzerland. In 2013, she moved to Zurich Insurance Group where she was Member of the Group Executive Committee in charge of Corporate Culture and HR. Isabelle Welton is a member of various corporate and foundation boards and works for a broad range of clients with Rubidia, the consulting company she founded in 2018.

At Rubidia, we work on two things: culture + change.

Every strategy implementation comes with a certain degree of change. At Rubidia, we are fascinated by the power of corporate culture, because it can stop change or accelerate it. Culture is shaped at the top of the company, by its leadership. It’s intangible, powerful, and it appears in behaviors, rituals and procedures. It’s what people do when nobody is looking. We believe success in change management depends on addressing company culture and we therefore always look at both: culture + change.

Rubidium, Rb

Rubidium is a chemical element with the symbol Rb and atomic number 37. Rubidium is a very soft, silvery-white metal in the alkali metal group. The name comes from the Latin word rubidus, meaning deep red, the color of its emission spectrum. (source: